I built my business from panic, not a plan

Building a business from panic flew in the face of everything I was taught to believe about manifesting my dream life.

I didn’t start my business because I had a vision. I built it because I had a brand new baby, no job, and a body that couldn’t survive the 9-5 grind anymore. I built it in the aftershock of emerging disabilities, years of conditioning in an MLM, and a grief so thick I could hardly breathe. There wasn’t a five-year plan or a brand story or a content strategy anywhere to be found; just the sheer weight of necessity pushing me to make something work when absolutely nothing else would. My business may have some of those things now, but it didn’t start that way.

When I joined an MLM in 2017, I was driven by the promises of freedom and influence, as many others are. I was positively motivated, chasing a dream. But after five years of spinning my wheels amidst undiagnosed ADHD and autism, going nowhere and making no money while being told my only problem was my own self-motivation, I couldn’t sustain that positive motivation anymore.